Product design your developers can actually build.

It depends on the size of the product and how much research and prototyping it genuinely needs, but we quote a fixed price in writing after a short discovery call, so there is no open-ended hourly billing to worry about. A focused design pass on an existing product with a clear scope costs meaningfully less than a from-scratch design system built on real user research across multiple user types, and we scope which of those you actually need rather than defaulting to the larger, more profitable option. For a rough ballpark before we talk, try our free cost calculator: it accounts for scope and complexity and returns an instant estimate. As a general shape, a focused design engagement covering core screens and a basic component library typically takes four to six weeks; a full design system built on original user research usually runs eight to twelve weeks. The discovery call tells you which shape fits.

Both, and this matters more than it might seem. We hand off a design system your developers can build directly from, with real component specifications, spacing and interaction states documented, not just a set of static images that leave implementation details to guesswork. But we can also build it ourselves, which means the same team that designed the screens understands exactly why each decision was made and can carry that intent through to working code without anything getting lost in translation between a design agency and a separate development team. Either way, every screen is validated with real users before it becomes production code, so you are not paying to build something that looked good in a review meeting but confuses actual users on day one. If you already have a development team, we hand off cleanly with full documentation; if you want us to build it too, that continuity tends to save real time later.

You get research findings written up in plain language, not just raw notes, along with wireframes showing the structure before visual polish, high-fidelity screens for every core flow, and clickable prototypes you can test with real users or stakeholders before a line of code is written. Alongside the screens themselves, you get a reusable component library, buttons, forms, navigation patterns and the rest, documented with their states and spacing so your development team can build consistently rather than reinventing each pattern on every new screen. Everything is organised in a shared file you own outright, typically Figma, with a clear structure so someone joining the project six months later can find their way around without a guided tour. We also document the reasoning behind key decisions, not just the final screens, so the system stays usable as your product grows.

Yes, and we treat this as non-negotiable rather than optional polish. We prototype early, often with rough, unstyled wireframes before any visual design work begins, and test with real users or a representative sample of your actual audience before a line of production code is written. This catches confusing flows and wrong assumptions while they cost an afternoon to fix, rather than after development when the same fix means rebuilding working code. Testing continues through higher-fidelity prototypes as the design solidifies, so what ships has actually been used by real people, not just approved in an internal review by people who already understand the product. This matters because internal teams are often too close to a product to notice where new users get confused; a founder who has explained their product a hundred times cannot see it the way a first-time user does.

Yes. We can design within your existing brand guidelines and design tokens exactly as they stand, treating them as a firm constraint rather than a suggestion, which is the right approach when your brand identity is already established and working well in the market. Alternatively, if your brand feels dated or inconsistent across products, we can help evolve it as part of the engagement, refining the visual language while keeping enough continuity that existing customers still recognise you. We ask directly during discovery which situation you are in rather than assuming, since designing strictly within an existing system and evolving one require different processes and different amounts of research up front. If you already have a component library or design tokens defined in code, we work from those directly so design and build stay in sync.

UI, or user interface, is how a product looks and is laid out: the screens, buttons, type and colour. UX, or user experience, is how it feels to use: whether people find what they need, finish what they came to do and want to come back. They matter commercially because a confusing flow loses customers before they ever see your best feature, while a clear one lifts sign-ups, reduces support questions and makes the brand look credible. Good design is mostly removing friction, not adding decoration.

Yes. Both are offered on their own, without any commitment to a full build, and they are a sensible way to start. An audit gives you a prioritised list of problems in an existing product, and a redesign applies fixes to the screens and flows that matter most. You can take the results to your own developers or have us build them, and the work is yours either way.

We review your live product against real tasks and look at navigation, form flows, calls to action, visual hierarchy, how the interface responds to input, and accessibility against WCAG. Where you have analytics, we use them to check the problems we find against what users actually do. You receive a written report that lists each friction point with a screenshot, why it matters and a recommended fix, ranked by how much it is likely to cost you in lost conversions.

Yes, for iOS, Android and cross-platform apps. Mobile design follows different rules from the web, such as thumb reach, platform conventions, small screens and unreliable connections, so we design for those from the start and test the prototype on real phones. If you want the app built too, our team handles that as well. Our mobile app development service explains how the two fit together.

We work mainly in Figma and FigJam for design and collaboration, Framer for interactive prototypes, Maze for testing with real users, and Storybook to document components once they are built. If your team already uses something else, such as Sketch or Zeplin, we can work in that instead. Whatever the tool, the files are yours, and we organise them so your developers can pick them up without us.